About This Policy
This policy explains how Wrinkles Schminkles uses cookies and similar tracking technologies on our Australian website. It describes what these technologies are, why we use them, and your options for controlling their use.
This policy is governed by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). The APPs regulate how we collect, use, disclose, and manage personal information, including personal information collected through cookies and tracking technologies.
This policy should be read alongside our Privacy Policy, which is available at wrinklesschminkles.com.au/pages/privacy-policy and provides full details of how we handle personal information collected through the Site.
What Are Cookies and Tracking Technologies?
Cookies are small text files placed on your device — computer, smartphone, or tablet — when you visit a website. They allow the website to recognise your device and remember information about your visit, such as your preferences, login status, and shopping basket contents.
In addition to cookies, we use similar tracking technologies on this Site, including:
- Pixels - small invisible images embedded in web pages that record when they have been viewed and transmit data to the pixel operator.
- Tags and scripts - pieces of code that run in your browser and collect data about your activity on the Site.
- Local storage - data stored in your browser (rather than as a traditional cookie file), used to remember your preferences and session information.
- Server-side tracking - data sent directly from our servers to third-party platforms, separate from your browser, used for advertising attribution and conversion measurement.
We refer to all of these collectively as "cookies" or "tracking technologies" throughout this policy.
How We Use Cookies
We use cookies for the following purposes:
- To make our Site work properly and securely - including keeping your shopping basket active, processing your order, and maintaining Site security.
- To remember your preferences and settings, such as your currency and region selection.
- To understand how visitors use our Site so we can improve it - including which pages are most popular and how visitors navigate between pages.
- To measure the effectiveness of our advertising campaigns on third-party platforms including Meta (Facebook and Instagram), Google, and TikTok.
- To show you relevant advertising on other websites and platforms based on your visit to our Site.
- To personalise your experience, including loyalty programme features, shoppable video content, and subscription management.
We use a consent management platform - Pandectes - to manage your cookie preferences on this Site. When you first visit wrinklesschminkles.com.au, Pandectes presents you with a cookie consent banner and holds all non-essential cookies in a blocked state until you have made your choice. You may update your preferences at any time by clicking "Cookie Settings" in the footer of our Site.
Categories of Cookies We Use
5.1 Strictly Necessary Cookies
These cookies are essential for the Site to function. They enable core features such as your shopping basket, secure checkout, customer login, and currency localisation. Without these cookies, services you have asked for cannot be provided. These cookies do not collect personal information for marketing purposes.
5.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our Site by collecting information about page views, session duration, and navigation paths. The information is used to improve the Site and your experience of it. Where analytics cookies are set by third parties, those parties may also use the data for their own purposes in accordance with their privacy policies.
5.3 Functional Cookies
These cookies enable enhanced functionality and personalisation features on the Site, including loyalty programme features, shoppable video content, subscription management, and chat tools. They may be set by us or by third-party providers whose services we have integrated into the Site.
5.4 Targeting and Advertising Cookies
These cookies are placed by our advertising partners to build a profile of your interests and show you relevant advertising on other websites and platforms. They work by uniquely identifying your browser and device. If you opt out of these cookies, you will see less targeted advertising, though you will still see advertisements.
Strictly Necessary Cookies
Strictly Necessary Cookies
| Cookie Name | Provider | Type | Purpose | Expiry |
|---|---|---|---|---|
| _pandectes_gdpr | Pandectes | 1st party | Stores your cookie consent preferences so we can respect your choices on this and future visits to the Site. | 1 year |
| _shopify_essential | Shopify | 1st party | Contains essential information for correct store functionality including session, checkout, and anti-tampering data. | 1 year |
| _shopify_y | Shopify | 1st party | Assigns a unique ID to a visitor for session tracking. | 1 year |
| _shopify_s | Shopify | 1st party | Identifies a given browser session. Expires 30 minutes after last use | 30 minutes |
| cart | Shopify | 1st party | Stores the contents of your shopping basket so items are retained as you browse. | 2 weeks |
| localization | Shopify | 1st party | Used to localise the cart to the correct country(Australia). | 1 year |
| cart_currency | Shopify | 1st party | Initialises a new cart with the same currency after checkout is completed. | 2 weeks |
| shopify_client_id | Shopify | 1st party | Unique identifier for the Shopify client session. | 1 year |
| shopify_pay | Shopify | 1st party | Used to log a buyer into Shop Pay when they return to checkout on the same store. | 1 year |
| _identity_session | Shopify | 1st party | Contains the identity session identifier forauthenticated users. | 2 years |
| _tracking_consent | Shopify | 1st party | Stores a visitor's privacy preferences if the merchant has set up privacy rules for their region. | 1 year |
| storefront_digest | Shopify | 1st party | Stores a digest of the storefront password for merchants previewing their store. | 1 year |
| discount_code | Shopify | 1st party | Stores a discount code received via URL parameter for application at next checkout. | 1 day |
| login_with_shop_finalize | Shopify | 1st party | Used to facilitate login with Shop. | 5 minutes |
| privacy_signal | Shopify | 1st party | Remembers a user's privacy choices about cookies and online tracking based on regional privacy laws. | 1 year |
| _shop_app_essential | Shopify / Shop | 3rd party | Contains essential information for Shop Pay and related Shopify checkout services. | 1 year |
Performance and Analytics Cookies
Performance and Analytics Cookies
| Cookie Name | Provider | Type | Purpose | Expiry |
|---|---|---|---|---|
| _ga | Google Analytics | 1st party | Registers a unique ID used to generate statistical data on how you use the Site. Used by Google Analytics 4. | 1 year |
| _ga_* | Google Analytics | 1st party | Used by Google Analytics 4 to persist session state and count page views for the AU store GA4 property. | 1 year |
| _gcl_au | Google Analytics | 1st party | Used by Google to store and track advertising conversion events. | 3 months |
| _orig_referrer | Shopify | 1st party | Identifies where visitors arrived from when they come from other websites. | 2 weeks |
| _landing_page | Shopify | 1st party | Captures the landing page of a visitor when they arrive from another site. | 2 weeks |
| _shopify_analytics | Shopify | 1st party | Contains analytics data for buyer surfaces such as the storefront or checkout. | 1 year |
| shop_analytics | Shopify | 1st party | Contains the required buyer information for analytics in Shop. | 1 year |
| __cf_bm | Cloudflare | 3rd party | Used by Cloudflare to manage incoming traffic and distinguish human visitors from bots. Set on multiple Cloudflare-protected domains including afterpay.com and cdn. 506.io (TVPage video CDN). | |
| rmStore | Rakuten Advertisinf | 1st party,advertising domain | Affiliate tracking used by Rakuten Advertising Affiliate Network. | 30 days |
Functional Cookies
Functional Cookies
| Cookie Name | Provider | Type | Purpose | Expiry |
|---|---|---|---|---|
| ttcsid* | TikTok | 1st party | TikTok session identifier - maintains user sessions and tracks interactions for TikTok pixel functionality. | 3 months |
| cc-* | Shopify / Cart | 1st party | References a cart for anonymous users, enabling cart persistence across sessions. | 1 year |
| klaviyoFormSubmit | Klaviyo | 1st party | Stores information related to email and SMS sign-up form submissions for marketing purposes. | Session |
| localstorage: cc-* | Shopify | 1st party | Local storage equivalent of cart reference for anonymous users. | 1 year |
Targeting and Advertising Cookies
Targeting and Advertising Cookies
| Cookie Name | Provider | Type | Purpose | Expiry |
|---|---|---|---|---|
| _fbp | Meta (Facebook) | 1st party | Placed by Meta to track visits across websites and build a profile for targeted advertising on Facebook and Instagram. | 3 months |
| _fbc | Meta (Facebook) | 1st party | Stores the last advertisement click attribution for Facebook Ads. | 3 months |
| _ttp | TikTok | 1st party | TikTok Pixel - measures and improves the performance of advertising campaigns and personalises the user's experience onTikTok. Two separate TikTok pixels are active: CA6SRB3C77UEJ2PJQ1A0 andCAHE0JJC77U6DCD5SJVG | 3 months |
| _pin_unauth | 1st party | Used by Pinterest to group actions for visitors who have not been identified for ad targeting and measurement. | 1 year | |
| _pinterest_ct_ua | 3rd party | Pinterest user tracking cookie for ad conversionmeasurement. | 1 year | |
| IDE | Google / DoubleClick | 3rd party | Used by Google to measure visitor actions after clicking through from a Google advertisement. | 1 year |
| _gcl_aw | Google Ads | 1st party | Stores Google Ads click attribution information,linking ad clicks to conversions on the Site. | 3 months |
| _shopify_marketing | Shopify | 1st party | Contains marketing and referral data for buyer surfaces such as the storefront and checkout. | 1 year |
| __kla_id | Klaviyo | 1st party | Tracks when someone clicks through a Klaviyo email to the Site for email marketing attribution. | 1 year |
| rmStore | Rakuten Advertising | 1st party | Affiliate tracking used by Rakuten Advertising Affiliate Network to attribute sales to the correct affiliate partner. | 30 days |
| __tvpa | TVPage / Creatable | 1st party | Used by TVPage to track shoppable video engagement on product pages. | 1 week |
| __tvpab | TVPage / Creatable | 3rd party | Used by TVPage for video attribution and engagement measurement, set on tvpage.com domain. | 1 week |
Third Parties We Share Information With
The following third parties receive personal information through the cookies and tracking technologies used on our Site. Under the Australian Privacy Principles, we are required to take reasonable steps to ensure third parties handle personal information in accordance with the APPs. Please refer to each provider's privacy policy for details of how they handle personal information.
Third Parties We Share Information With
The following third parties receive personal information through the cookies and tracking technologies used on our Site. Under the Australian Privacy Principles, we are required to take reasonable steps to ensure third parties handle personal information in accordance with the APPs. Please refer to each provider's privacy policy for details of how they handle personal information.
| Third Party | Domain(s) | Purpose | Privacy Policy | Category |
|---|---|---|---|---|
| Pandectes | pandectes.io | Consent management platform - manages your cookie preferences and records consent decisions | pandectes.io/privacy-policy | Strictly Necessary |
| Cloudflare Inc | cloudflare.com | Security, bot management, and traffic optimisation. Also used by TVPage video CDN (cdn.506.io) and Afterpay. | cloudflare.com/privacypolicy | Performance / Functional |
| Afterpay Pty Ltd | afterpay.com | Buy now pay later payment processing widget -AU-specific with AUD currency | afterpay.com/en-AU/privacy-policy | Functional |
| LoyaltyLion Ltd | loyaltylion.com | Customer loyalty programme - points, rewards,and referral features | loyaltylion.com/privacy | Functional |
| TVPage / Creatable | tvpage.com, cdn.506.io | Shoppable video content and engagement tracking on product pages | tvpage.com/privacy | Functional |
| Manychat Inc | manychat.com | Chat and messenger marketing widget | manychat.com/privacy | Targeting |
| Wetracked.io | pixel.wetracked.io | Server-side conversion tracking - sends purchase data directly from our servers to advertising platforms | wetracked.io/privacy | Targeting |
| Statsig Inc | statsig.com | Feature flagging and experimentation platform -used via Shopify infrastructure | statsig.com/privacy | Performance |
| Meta Platforms Inc | facebook.com, instagram.com | Ad targeting, conversion tracking, and audience building for Facebook and Instagram campaigns | facebook.com/privacy/policy | Targeting |
| Google LLC | google.com, doubleclick.net | Analytics (Google Analytics 4), ad targeting(Google Ads), and conversion tracking | policies.google.com/privacy | Performance / Targeting |
| TikTok Pte Ltd | tiktok.com, analytics.tiktok.com | Ad targeting and conversion tracking for TikTokcampaigns. Two separate pixels active on AU store. | tiktok.com/legal/privacy-policy | Targeting |
| Pinterest Inc | pinterest.com, pinimg.com | Ad targeting and campaign measurement for Pinterest | policy.pinterest.com/en/privacy-policy | Targeting |
| Klaviyo Inc | klaviyo.com | Email marketing and SMS platform - active viat heme and Shopify Customer Events on the AU store | klaviyo.com/legal/privacy | Targeting / Marketing |
| Rakuten Advertising | rakutenadvertising.com | Affiliate network tracking and commission attribution | rakutenadvertising.com/legal/privacy | Targeting |
| Shopify Inc | shopify.com, shop.app | Platform provider - cart, checkout, order processing, analytics, and Shop Pay | shopify.com/legal/privacy | Strictly Necessary / Performance |
| Row |
Your Privacy Rights Under the Australian Privacy Act
The Privacy Act 1988 (Cth) and the Australian Privacy Principles give you certain rights in relation to personal information we collect through cookies and tracking technologies.
Right to Access Your Personal Information
You have the right to request access to personal information we hold about you, including information collected through cookies where it can be linked to you personally. To make an access request, contact us at hello@wrinklesschminkles.com.au. We will respond within 30 days. In some cases we may charge a reasonable fee for providing access.
Right to Correct Your Personal Information
If you believe personal information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, you have the right to request correction. Contact us at hello@wrinklesschminkles.com.au with the details of what you would like corrected.
Opt Out of Targeted Advertising
You can opt out of targeting and advertising cookies at any time by clicking "Cookie Settings" in the footer of our Site and updating your preferences. You can also opt out of targeted advertising from specific platforms using the tools they provide:
• Meta (Facebook and Instagram): facebook.com/adpreferences
• Google: adssettings.google.com
• TikTok: tiktok.com/privacy
• Pinterest: pinterest.com/settings/privacy
Managing Cookies Through Your Browser
You can manage, block, or delete cookies through your browser settings. See Section 10 for guidance.
Complaints
If you have a complaint about how we handle your personal information, please contact us first at hello@wrinklesschminkles.com.au. If you are not satisfied with our response, you may make a complaint to the Office of the Australian Information Commissioner (OAIC):
• Website: oaic.gov.au
• Phone: 1300 363 992
• Post: GPO Box 5218, Sydney NSW 2001
Cross-Border Disclosure of Personal Information
Some of the third parties listed in Section 7 are based outside Australia. When we disclose personal information to overseas recipients through the use of tracking technologies, we are required under Australian Privacy Principle 8 to take reasonable steps to ensure that overseas recipients handle personal information in accordance with the APPs, or to otherwise comply with APP 8.
The third-party providers we use are primarily located in the United States and the European Union. Many of these providers hold certifications or operate under frameworks that provide protections broadly equivalent to Australian privacy standards, including ISO 27001 certification, SOC 2 Type II compliance, and adherence to international privacy frameworks. Please refer to the privacy policy of each provider listed in Section 7 for details of how they handle and protect personal information.
By using our Site and accepting non-essential cookies, you consent to the cross-border disclosure of personal information to the third-party providers listed in this policy for the purposes described. You may withdraw this consent at any time by adjusting your cookie preferences via Cookie Settings in the footer of our Site.
Managing Cookies Through Your Browser
In addition to the controls provided through our cookie consent banner, you can manage or delete cookies through your browser settings. Most browsers allow you to:
- View what cookies have been set and delete them individually or in bulk.
- Block third-party cookies from being set.
- Block all cookies from specific websites.
- Block all cookies entirely - note this will significantly affect the functionality of most websites including ours.
For guidance on how to manage cookies in your specific browser, visit www.allaboutcookies.org, or refer to the support documentation for Chrome (support.google.com), Safari (support.apple.com), Firefox (support.mozilla.org), and Microsoft Edge (support.microsoft.com).
Server-Side Tracking
In addition to browser-based cookies, we use server-side tracking technology (Wetracked.io) that sends conversion data directly from our servers to advertising platforms including Meta, Google, TikTok, and Pinterest. This data transmission occurs at the server level and does not use cookies in your browser.
Server-side tracking allows us to measure advertising performance more accurately. The data sent typically includes information about purchases and other conversion events, together with identifiers such as hashed email addresses, IP addresses, and order data.
If you opt out of targeting and advertising cookies via Cookie Settings in the footer of our Site, we will apply your preference to server-side data transmissions as well as browser-based tracking.
Changes to This Policy
We review and update this policy periodically to reflect changes in the technologies we use, changes in applicable law, or changes in our business practices. When we make material changes, we will update the "Last updated" date at the top of this policy and notify you through our cookie consent banner.
We encourage you to review this policy periodically to stay informed about how we use cookies and tracking technologies.
This policy is governed by Australian law. It should be read alongside our Privacy Policy at wrinklesschminkles.com.au/pages/privacy-policy.
Who We Are and How to Contact Us
This Cookie Policy applies to wrinklesschminkles.com.au (the "Site"), operated by Olsam AU Pty Ltd Ltd
trading as Avenir Collective, a company registered in England and Wales.
When we refer to "Wrinkles Schminkles", "we", "us" or "our" in this policy, we mean Olsam AU Pty Ltd trading as Avenir Collective in its capacity as operator of the Site and data controller of your personal data.
Email: hello@wrinklesschminkles.com
Website: wrinklesschminkles.com.au