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About This Policy

This policy explains how Wrinkles Schminkles uses cookies and similar tracking technologies on our Australian website. It describes what these technologies are, why we use them, and your options for controlling their use.

This policy is governed by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). The APPs regulate how we collect, use, disclose, and manage personal information, including personal information collected through cookies and tracking technologies.

This policy should be read alongside our Privacy Policy, which is available at wrinklesschminkles.com.au/pages/privacy-policy and provides full details of how we handle personal information collected through the Site.

What Are Cookies and Tracking Technologies?

Cookies are small text files placed on your device — computer, smartphone, or tablet — when you visit a website. They allow the website to recognise your device and remember information about your visit, such as your preferences, login status, and shopping basket contents.

In addition to cookies, we use similar tracking technologies on this Site, including:

  • Pixels - small invisible images embedded in web pages that record when they have been viewed and transmit data to the pixel operator.
  • Tags and scripts - pieces of code that run in your browser and collect data about your activity on the Site.
  • Local storage - data stored in your browser (rather than as a traditional cookie file), used to remember your preferences and session information.
  • Server-side tracking - data sent directly from our servers to third-party platforms, separate from your browser, used for advertising attribution and conversion measurement.

We refer to all of these collectively as "cookies" or "tracking technologies" throughout this policy.

How We Use Cookies

We use cookies for the following purposes:

  • To make our Site work properly and securely - including keeping your shopping basket active, processing your order, and maintaining Site security.
  • To remember your preferences and settings, such as your currency and region selection.
  • To understand how visitors use our Site so we can improve it - including which pages are most popular and how visitors navigate between pages.
  • To measure the effectiveness of our advertising campaigns on third-party platforms including Meta (Facebook and Instagram), Google, and TikTok.
  • To show you relevant advertising on other websites and platforms based on your visit to our Site.
  • To personalise your experience, including loyalty programme features, shoppable video content, and subscription management.

We use a consent management platform - Pandectes - to manage your cookie preferences on this Site. When you first visit wrinklesschminkles.com.au, Pandectes presents you with a cookie consent banner and holds all non-essential cookies in a blocked state until you have made your choice. You may update your preferences at any time by clicking "Cookie Settings" in the footer of our Site.

Categories of Cookies We Use

5.1 Strictly Necessary Cookies
These cookies are essential for the Site to function. They enable core features such as your shopping basket, secure checkout, customer login, and currency localisation. Without these cookies, services you have asked for cannot be provided. These cookies do not collect personal information for marketing purposes.

5.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our Site by collecting information about page views, session duration, and navigation paths. The information is used to improve the Site and your experience of it. Where analytics cookies are set by third parties, those parties may also use the data for their own purposes in accordance with their privacy policies.

5.3 Functional Cookies
These cookies enable enhanced functionality and personalisation features on the Site, including loyalty programme features, shoppable video content, subscription management, and chat tools. They may be set by us or by third-party providers whose services we have integrated into the Site.

5.4 Targeting and Advertising Cookies
These cookies are placed by our advertising partners to build a profile of your interests and show you relevant advertising on other websites and platforms. They work by uniquely identifying your browser and device. If you opt out of these cookies, you will see less targeted advertising, though you will still see advertisements.

Strictly Necessary Cookies

Cookie NameProviderTypePurposeExpiry
_pandectes_gdprPandectes1st partyStores your cookie consent preferences so we can respect your choices on this and future visits to the Site.1 year
_shopify_essentialShopify1st partyContains essential information for correct store functionality including session, checkout, and anti-tampering data.1 year
_shopify_yShopify1st partyAssigns a unique ID to a visitor for session tracking.1 year
_shopify_sShopify1st partyIdentifies a given browser session. Expires 30 minutes after last use30 minutes
cartShopify1st partyStores the contents of your shopping basket so items are retained as you browse.2 weeks
localizationShopify1st partyUsed to localise the cart to the correct country(Australia).1 year
cart_currencyShopify1st partyInitialises a new cart with the same currency after checkout is completed.2 weeks
shopify_client_idShopify1st partyUnique identifier for the Shopify client session.1 year
shopify_payShopify1st partyUsed to log a buyer into Shop Pay when they return to checkout on the same store.1 year
_identity_sessionShopify1st partyContains the identity session identifier forauthenticated users.2 years
_tracking_consentShopify1st partyStores a visitor's privacy preferences if the merchant has set up privacy rules for their region.1 year
storefront_digestShopify1st partyStores a digest of the storefront password for merchants previewing their store.1 year
discount_codeShopify1st partyStores a discount code received via URL parameter for application at next checkout.1 day
login_with_shop_finalizeShopify1st partyUsed to facilitate login with Shop.5 minutes
privacy_signalShopify1st partyRemembers a user's privacy choices about cookies and online tracking based on regional privacy laws.1 year
_shop_app_essentialShopify / Shop3rd partyContains essential information for Shop Pay and related Shopify checkout services.1 year

Performance and Analytics Cookies

Cookie NameProviderTypePurposeExpiry
_gaGoogle Analytics1st partyRegisters a unique ID used to generate statistical data on how you use the Site. Used by Google Analytics 4.1 year
_ga_*Google Analytics1st partyUsed by Google Analytics 4 to persist session state and count page views for the AU store GA4 property.1 year
_gcl_auGoogle Analytics1st partyUsed by Google to store and track advertising conversion events.3 months
_orig_referrerShopify1st partyIdentifies where visitors arrived from when they come from other websites.2 weeks
_landing_pageShopify1st partyCaptures the landing page of a visitor when they arrive from another site.2 weeks
_shopify_analyticsShopify1st partyContains analytics data for buyer surfaces such as the storefront or checkout.1 year
shop_analyticsShopify1st partyContains the required buyer information for analytics in Shop.1 year
__cf_bmCloudflare3rd partyUsed by Cloudflare to manage incoming traffic and distinguish human visitors from bots. Set on multiple Cloudflare-protected domains including afterpay.com and cdn. 506.io (TVPage video CDN).
rmStoreRakuten Advertisinf1st party,advertising domainAffiliate tracking used by Rakuten Advertising Affiliate Network.30 days

Functional Cookies

Cookie NameProviderTypePurposeExpiry
ttcsid*TikTok1st partyTikTok session identifier - maintains user sessions and tracks interactions for TikTok pixel functionality.3 months
cc-*Shopify / Cart1st partyReferences a cart for anonymous users, enabling cart persistence across sessions.1 year
klaviyoFormSubmitKlaviyo1st partyStores information related to email and SMS sign-up form submissions for marketing purposes.Session
localstorage: cc-*Shopify1st partyLocal storage equivalent of cart reference for anonymous users.1 year

Targeting and Advertising Cookies

Cookie NameProviderTypePurposeExpiry
_fbpMeta (Facebook)1st partyPlaced by Meta to track visits across websites and build a profile for targeted advertising on Facebook and Instagram.3 months
_fbcMeta (Facebook)1st partyStores the last advertisement click attribution for Facebook Ads.3 months
_ttpTikTok1st partyTikTok Pixel - measures and improves the performance of advertising campaigns and personalises the user's experience onTikTok. Two separate TikTok pixels are active: CA6SRB3C77UEJ2PJQ1A0 andCAHE0JJC77U6DCD5SJVG3 months
_pin_unauthPinterest1st partyUsed by Pinterest to group actions for visitors who have not been identified for ad targeting and measurement.1 year
_pinterest_ct_uaPinterest3rd partyPinterest user tracking cookie for ad conversionmeasurement.1 year
IDEGoogle / DoubleClick3rd partyUsed by Google to measure visitor actions after clicking through from a Google advertisement.1 year
_gcl_awGoogle Ads1st partyStores Google Ads click attribution information,linking ad clicks to conversions on the Site.3 months
_shopify_marketingShopify1st partyContains marketing and referral data for buyer surfaces such as the storefront and checkout.1 year
__kla_idKlaviyo1st partyTracks when someone clicks through a Klaviyo email to the Site for email marketing attribution.1 year
rmStoreRakuten Advertising1st partyAffiliate tracking used by Rakuten Advertising Affiliate Network to attribute sales to the correct affiliate partner.30 days
__tvpaTVPage / Creatable1st partyUsed by TVPage to track shoppable video engagement on product pages.1 week
__tvpabTVPage / Creatable3rd partyUsed by TVPage for video attribution and engagement measurement, set on tvpage.com domain.1 week

Third Parties We Share Information With

The following third parties receive personal information through the cookies and tracking technologies used on our Site. Under the Australian Privacy Principles, we are required to take reasonable steps to ensure third parties handle personal information in accordance with the APPs. Please refer to each provider's privacy policy for details of how they handle personal information.

Third PartyDomain(s)PurposePrivacy PolicyCategory
Pandectespandectes.ioConsent management platform - manages your cookie preferences and records consent decisionspandectes.io/privacy-policyStrictly Necessary
Cloudflare Inccloudflare.comSecurity, bot management, and traffic optimisation. Also used by TVPage video CDN (cdn.506.io) and Afterpay.cloudflare.com/privacypolicyPerformance / Functional
Afterpay Pty Ltdafterpay.comBuy now pay later payment processing widget -AU-specific with AUD currencyafterpay.com/en-AU/privacy-policyFunctional
LoyaltyLion Ltdloyaltylion.comCustomer loyalty programme - points, rewards,and referral featuresloyaltylion.com/privacyFunctional
TVPage / Creatabletvpage.com, cdn.506.ioShoppable video content and engagement tracking on product pagestvpage.com/privacyFunctional
Manychat Incmanychat.comChat and messenger marketing widgetmanychat.com/privacyTargeting
Wetracked.iopixel.wetracked.ioServer-side conversion tracking - sends purchase data directly from our servers to advertising platformswetracked.io/privacyTargeting
Statsig Incstatsig.comFeature flagging and experimentation platform -used via Shopify infrastructurestatsig.com/privacyPerformance
Meta Platforms Incfacebook.com, instagram.comAd targeting, conversion tracking, and audience building for Facebook and Instagram campaignsfacebook.com/privacy/policyTargeting
Google LLCgoogle.com, doubleclick.netAnalytics (Google Analytics 4), ad targeting(Google Ads), and conversion trackingpolicies.google.com/privacyPerformance / Targeting
TikTok Pte Ltdtiktok.com, analytics.tiktok.comAd targeting and conversion tracking for TikTokcampaigns. Two separate pixels active on AU store.tiktok.com/legal/privacy-policyTargeting
Pinterest Incpinterest.com, pinimg.comAd targeting and campaign measurement for Pinterestpolicy.pinterest.com/en/privacy-policyTargeting
Klaviyo Incklaviyo.comEmail marketing and SMS platform - active viat heme and Shopify Customer Events on the AU storeklaviyo.com/legal/privacyTargeting / Marketing
Rakuten Advertisingrakutenadvertising.comAffiliate network tracking and commission attributionrakutenadvertising.com/legal/privacyTargeting
Shopify Incshopify.com, shop.appPlatform provider - cart, checkout, order processing, analytics, and Shop Payshopify.com/legal/privacyStrictly Necessary / Performance
Row

Your Privacy Rights Under the Australian Privacy Act

The Privacy Act 1988 (Cth) and the Australian Privacy Principles give you certain rights in relation to personal information we collect through cookies and tracking technologies.

Right to Access Your Personal Information

You have the right to request access to personal information we hold about you, including information collected through cookies where it can be linked to you personally. To make an access request, contact us at hello@wrinklesschminkles.com.au. We will respond within 30 days. In some cases we may charge a reasonable fee for providing access.

Right to Correct Your Personal Information
If you believe personal information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, you have the right to request correction. Contact us at hello@wrinklesschminkles.com.au with the details of what you would like corrected.

Opt Out of Targeted Advertising
You can opt out of targeting and advertising cookies at any time by clicking "Cookie Settings" in the footer of our Site and updating your preferences. You can also opt out of targeted advertising from specific platforms using the tools they provide:
• Meta (Facebook and Instagram): facebook.com/adpreferences
• Google: adssettings.google.com
• TikTok: tiktok.com/privacy
• Pinterest: pinterest.com/settings/privacy

Managing Cookies Through Your Browser
You can manage, block, or delete cookies through your browser settings. See Section 10 for guidance.

Complaints
If you have a complaint about how we handle your personal information, please contact us first at hello@wrinklesschminkles.com.au. If you are not satisfied with our response, you may make a complaint to the Office of the Australian Information Commissioner (OAIC):
• Website: oaic.gov.au
• Phone: 1300 363 992
• Post: GPO Box 5218, Sydney NSW 2001

Cross-Border Disclosure of Personal Information

Some of the third parties listed in Section 7 are based outside Australia. When we disclose personal information to overseas recipients through the use of tracking technologies, we are required under Australian Privacy Principle 8 to take reasonable steps to ensure that overseas recipients handle personal information in accordance with the APPs, or to otherwise comply with APP 8.

The third-party providers we use are primarily located in the United States and the European Union. Many of these providers hold certifications or operate under frameworks that provide protections broadly equivalent to Australian privacy standards, including ISO 27001 certification, SOC 2 Type II compliance, and adherence to international privacy frameworks. Please refer to the privacy policy of each provider listed in Section 7 for details of how they handle and protect personal information.

By using our Site and accepting non-essential cookies, you consent to the cross-border disclosure of personal information to the third-party providers listed in this policy for the purposes described. You may withdraw this consent at any time by adjusting your cookie preferences via Cookie Settings in the footer of our Site.

Managing Cookies Through Your Browser

In addition to the controls provided through our cookie consent banner, you can manage or delete cookies through your browser settings. Most browsers allow you to:

  • View what cookies have been set and delete them individually or in bulk.
  • Block third-party cookies from being set.
  • Block all cookies from specific websites.
  • Block all cookies entirely - note this will significantly affect the functionality of most websites including ours.

For guidance on how to manage cookies in your specific browser, visit www.allaboutcookies.org, or refer to the support documentation for Chrome (support.google.com), Safari (support.apple.com), Firefox (support.mozilla.org), and Microsoft Edge (support.microsoft.com).

 Server-Side Tracking

In addition to browser-based cookies, we use server-side tracking technology (Wetracked.io) that sends conversion data directly from our servers to advertising platforms including Meta, Google, TikTok, and Pinterest. This data transmission occurs at the server level and does not use cookies in your browser.

Server-side tracking allows us to measure advertising performance more accurately. The data sent typically includes information about purchases and other conversion events, together with identifiers such as hashed email addresses, IP addresses, and order data.

If you opt out of targeting and advertising cookies via Cookie Settings in the footer of our Site, we will apply your preference to server-side data transmissions as well as browser-based tracking.

Changes to This Policy

We review and update this policy periodically to reflect changes in the technologies we use, changes in applicable law, or changes in our business practices. When we make material changes, we will update the "Last updated" date at the top of this policy and notify you through our cookie consent banner.

We encourage you to review this policy periodically to stay informed about how we use cookies and tracking technologies.

This policy is governed by Australian law. It should be read alongside our Privacy Policy at wrinklesschminkles.com.au/pages/privacy-policy.

Who We Are and How to Contact Us

This Cookie Policy applies to wrinklesschminkles.com.au (the "Site"), operated by Olsam AU Pty Ltd Ltd
trading as Avenir Collective, a company registered in England and Wales.

When we refer to "Wrinkles Schminkles", "we", "us" or "our" in this policy, we mean Olsam AU Pty Ltd trading as Avenir Collective in its capacity as operator of the Site and data controller of your personal data.

Email: hello@wrinklesschminkles.com
Website: wrinklesschminkles.com.au